What is Meant by Digital Marketing?

What is Meant by Digital Marketing?


Digital marketing is a broad term that encompasses all forms of marketing and not just one channel. It involves people who share content and engage with your company. It also includes all of the tools you use to reach out to your customers. In this article, we'll take a closer look at Atlanta Digital Marketing Agency's digital marketing companies in the Atlanta website these different methods, and how they work together to promote your brand.

Inbound Marketing

Inbound marketing aims to attract, engage and convert organic leads. It uses content across channels and persona insights. It delivers long-term results and is scalable. It is a strategic approach to marketing that delivers results. If you are looking to boost your business, you should try inbound marketing.

Digital marketing is a combination of different techniques, including email, social media and web-based marketing. It involves getting the back-end of your website right. Luckily, there are free tools available for website owners.

Influencer marketing

Influencer marketing is a form of digital marketing that uses the endorsements and product placements of prominent individuals to promote products. Influencers are people or organizations that are perceived to have social influence and expert knowledge on a topic. Influencers are also the people or organizations that influence other consumers' buying decisions.

To effectively use influencer marketing, brands must approach media as a way to convert prospects to customers. They need to deliver authentic content that consumers want to read and trust. This type of marketing will result in increased engagement and earned media from consumers. Influencers are trusted sources of information that can inspire trust and engagement in their audiences.


Pay-per-click digital marketing is an effective way to promote your business on the web. This method uses pre-set budgets to target highly relevant consumers. As a result, it is often 50 times more effective than traditional forms of advertising like billboards and television. You can get an expert to help you set up a pay-per-click campaign and get your site noticed. This will increase your website's visibility and increase your traffic.

First, you must create a landing page. This page should have a specific marketing goal. You can then use your PPC digital marketing campaign to increase traffic to your landing page. Once the page has been created, you will create advertisements for it in search engines. Once a user clicks on the advertisement, he will be taken to your landing page.

Email marketing

Email marketing can be an extremely powerful tool if used correctly. It's an effective way to keep in touch with customers and keep them engaged. It can also be a cost-effective way to reach your target audience. However, the effectiveness of email marketing depends on its implementation and monitoring. For instance, if you're planning to send newsletters to your subscribers, you must monitor your open rates, click rates, and conversion rates. This will help you improve your email campaigns and make them more effective.

One of the most effective ways to make your emails more relevant is to segment your list. This way, you'll avoid sending promotional emails to people who don't want them. Also, you'll ensure that your emails are relevant to each subscriber's stage in the customer's journey. There are 5 stages in the customer's journey, and understanding these stages will help you send emails to your subscribers at the right times.


Co-marketing is an effective way to reach adjacent audiences with a proven interest in your product. It allows you to increase brand awareness and sales without spending a lot of money on advertising. It's also a safe way to compete in a crowded online market. By working with a partner, you can guarantee a larger audience and a more targeted audience. Here are three ways to use co-marketing to grow your business.

The first step in launching a co-marketing campaign is developing joint promotion plans. Each partner should select their preferred channels and methodologies, and these should be aligned with each other's goals. Joint goals should include conversion rates, pipeline growth, brand awareness, and marketing contribution to revenue.


Creating synergies with complementary brands can boost customer loyalty and strengthen the image of a brand. Co-branding can also help smaller brands boost sales and leverage new distribution channels. By working together, brands can create more high-quality products and gain access to a new pool of customers.

Successful co-branding strategies require complementary products and brands, and a similar audience. This helps both brands to stay true to their core values while attracting new customers. With co-branding, companies can enter new markets without compromising their existing brand image.

Affiliate marketing

Affiliate marketing is a form of digital marketing where you promote products that are not your own. You will receive a commission when someone buys one of these products through your affiliate link. This commission is usually around 10% of the sale. You can earn money by sharing your affiliate link with people on your social networks or sending emails to potential customers.

Affiliate marketing in digital marketing can be very lucrative. It is a cost-effective way to promote products and services and can help you build brand awareness and sales. You don't need any technical skills or startup costs. The most effective way to promote affiliate products and services is to have your own website or blog. Then, focus on building trust and producing content that solves the problems that your audience has.